Hitting the "Boost" button under a post is the easiest and most expensive way to advertise. The real work happens in Meta Ads Manager: the right audience, the right objective, the right creative, and measuring all of it.
What do we do?
- Meta Business account, ad account and payment setup
- Pixel and Conversions API setup, website and catalogue connection
- Audience work: location, interests, lookalikes, remarketing
- Ad images, videos and copy
- Campaigns for messages, leads, site traffic and sales
- Weekly optimisation and a monthly report
Which businesses does it suit?
Anything sold on looks: clothing, jewellery, furniture, food, beauty, property, education. People do not search on Instagram; they see what is put in front of them. That makes the ad itself, the photo and the video, even more decisive than targeting. Because we also produce the content, there is no gap between the shoot and the ad.
Google ads or Instagram ads?
They do different jobs. We explain which suits you better in this article. If you are unsure, call us and we will look at it together for your sector.
How does the process work?
- Setting the goal: What do you expect from the ads? Messages, phone calls, or sales through the site? The campaign type is chosen accordingly.
- Account and tracking setup: The ad account, Pixel and conversion tracking are set up. Advertising without measurement is like running a shop without counting the till.
- Preparing the creatives: We prepare several different images, videos and texts for the same product. We do not guess which one will work; we test.
- Launch and learning period: In the first days Meta's system learns who to show the ad to. Results fluctuate during this period, which is normal.
- Optimisation and reporting: We switch off the ads that do not perform and move budget to the ones that do. At the end of the month we show the spend and the result in a report.
Ad budget and service fee are two different things
Advertising on Instagram involves two separate payments. The ad budget is paid directly to Meta and determines how many people see the ad. The service fee is paid to the team that sets up the account and prepares and manages the ads. When you ask for a quote, make sure the two are written separately. With a single "all inclusive" figure you cannot see how much of your money actually goes on advertising.
What should you watch out for?
- The ad account should be opened in your name. If you part ways with the agency, the account and its history stay with you.
- Where does the person who clicks the ad end up? A slow site or an unanswered inbox wastes even a good ad. If needed, a dedicated landing page is prepared for the campaign.
- If a message is answered late, the customer buys elsewhere. Before the ads start, it should be clear who will look after the messages.
Instagram ads for local businesses
Location targeting on Instagram is less precise than on Google Ads, but a radius of a few kilometres around your business is possible. For a café in Gaziosmanpaşa or a shop in Bayrampaşa we narrow the audience to nearby districts instead of all of Istanbul. See our service area.
Frequently asked questions about Instagram and Facebook ad management
How much budget do I need to advertise on Instagram?
There is no single right figure. The budget depends on your sector, the area you target, the competition and the aim of the campaign. A business running a message campaign only around Gaziosmanpaşa does not need the same as a store selling across the whole of Turkey. Starting small and increasing according to results is usually the healthiest route. For the service fee, a written, itemised quote is free.
When do the ads start to deliver?
The ad starts being shown the day it goes live, so the first messages can arrive quickly. For steady, predictable results the system needs to learn and we need to test different creatives; that takes a few weeks. No agency can guarantee a specific number of sales, and you should be careful with any that does.
I do not have a website. Can I still run Meta ads?
Yes. Message and lead form campaigns work without a site. With a site, however, measurement is more reliable and you can reach again the people who saw the ad but did not buy. That is why we recommend a site and a proper tracking setup for sales-focused work.
Do I have to prepare the ad creatives myself?
If you have visuals ready we will consider them, but it is not required. We prepare the images, videos and ad copy. If a product or location shoot is needed, it is listed as a separate item in the quote.
Want to know the price and timeline for Instagram & Facebook Ads?
