Instagram, TikTok and YouTube all push video now. Accounts that only post photos stand still while those posting regular reels reach new audiences. The good news: an effective video does not need a film crew. A good idea, a clean shoot and a brisk edit are enough.
What do we shoot?
- Vertical short videos for Reels, TikTok and YouTube Shorts
- Product showcase and how-to videos
- Business promo films (premises, team, production process)
- Short ad videos for Meta and Google campaigns
- Story series and campaign announcements
- Video edits from existing footage and photos
Process
Before the shoot we prepare a short script and shot list, so no time is wasted on the day. From a single shooting day we produce one main video and several short cuts. Editing, colour, subtitles and music are on us, and delivery follows the specs of the platform you will post on.
Where is the video used?
The same video can run on your social accounts, in your ads and on your website's home page. Planned that way from the start, one shoot covers three jobs.
How should you prepare for the shoot day?
- Location: Have the area to be filmed tidy and clean. The camera does not forgive the clutter your eye has grown used to.
- Timing: In places such as restaurants, salons and shops, scheduling the shoot for a quiet hour speeds things up. If you want to show production or a service being carried out, someone needs to be actually working at that time.
- People: Decide in advance who will appear on camera and get their consent. If your customers will be visible, they should be asked too.
- Products: Have the products to be shown ready, complete and at their best.
What do you receive on delivery?
Video files that are edited, colour-graded, subtitled, set to music and ready to post. If you need a vertical version for Reels and TikTok and a horizontal one for your website and YouTube, we need to know before the shoot, because the framing is set up accordingly. How many videos, in which formats and with how many rounds of revisions is written in the quote.
Who is it for?
Any business that is hard to describe but easy to show. A dish being prepared, a piece of furniture being made, the before and after of a hair colouring, a machine at work: none of these can be conveyed in a photo. Reels suit businesses that want regular content; a promotional video suits those who want to explain the company in one go on their website and in their proposals. If all you need is a still image of the product, product photography is the better and more economical choice.
Video shoots on Istanbul's European side
Most reels and promo shoots happen at the client's own premises in Gaziosmanpaşa, Eyüpsultan, Sultangazi, Bayrampaşa and Esenler, with no travel or accommodation costs for half-day shoots. See our service area.
Frequently asked questions about video and reels production
What determines the price of a promotional video or reels shoot?
The length of the shoot, the number of locations, the number of videos to be produced and the amount of editing. A few reels shot in half a day at one location are not the same job as a scripted promotional film with a voice-over. Whether the shoot is in Istanbul or in another city also counts. Tell us what you need and we will send a written, itemised quote free of charge.
How long does delivery take?
Short reels are ready within days of the shoot. For larger jobs such as a promotional film, script, shooting and editing together can take a few weeks. The exact date is given in writing with the quote.
Do I have to appear on camera?
No. Videos in which the owner speaks build trust, but they are not a must. Videos that show the product, the premises and the work, carried by subtitles and music, also do well. If you would like to speak but feel uneasy, we prepare the text together and reshoot as many times as needed.
Can I use the video in ads as well, and will the music be a problem?
You can, as long as you tell us at the start. Most popular songs on Instagram cannot be used on business accounts or in ads; the video may be taken down or muted. So for videos that will run as ads, music suitable for commercial use is chosen. The same video can also be used as a YouTube ad through Google Ads.
Want to know the price and timeline for Video & Reels Production?
