Your logo has to sit on your sign, your business card, your invoice, your Instagram profile and your website all at once, and stay legible and recognisable on every one of them. A template logo does the job at first glance, until the day you spot the same one on another company.
What is included?
- A short briefing to understand your business and audience
- Distinct design alternatives
- Revisions on the option you choose
- Colour, single-colour and dark-background versions
- Vector (AI, SVG, PDF) and ready-to-use (PNG, JPG) files
- Social media profile image and favicon
What makes a good logo?
It holds up when shrunk, stays recognisable in black and white, and someone who has seen it once can describe it. Very colourful, detailed, thin-lined designs look nice on a screen but cause trouble on a sign or a stamp. We test each of these uses while designing.
After the logo
A logo alone does not make a brand. It needs to be thought through together with business cards, letterhead, proposal documents and social media templates. We prepare those under our corporate identity service.
How does the process work?
- Initial meeting: We talk about what you do, who you sell to and where the logo will be seen most. A shop sign, packaging, Instagram? The answer changes the design.
- Research: We look at the logos of other companies in your sector and your area. The aim is not to resemble them, but to avoid being confused with them.
- Presenting the options: We show the designs not just on a white background but on a business card, a sign and a profile picture. A logo should be judged in real use.
- Revisions: Colour, typeface and proportion adjustments are made to the option you choose.
- File delivery: All versions and formats are sent in a tidy folder.
Things to think about before the meeting
- Exactly how the company name will be written in the logo. An abbreviation or the full name, and will there be a tagline underneath?
- A few logos you like and a few you do not. Even if you cannot say why, it helps us.
- Colours you definitely want or do not want.
- Who makes the decision. Jobs where five people comment separately drag on and end with a result nobody fully likes.
What should you watch out for?
The most common mistake when having a logo designed is settling for a JPG file alone. Without the vector file, the image breaks up when the sign maker, the printer or the vehicle wrapping company enlarges it, and you end up having it redrawn. The second mistake is using a ready-made icon found online; the same icon turns up at other companies and can cause problems with trademark registration. That is why originality in a professional company logo is a necessity, not decoration.
A local eye for logo design
When designing a logo for a new business in Gaziosmanpaşa we also look at the signage of competitors on the same street; the goal is to stand out, not blend in. We liaise with sign makers and printers and deliver files in the format they need. See our service area.
Frequently asked questions about logo design
What determines the price of a logo?
The number of options presented, the extent of revisions and what is requested alongside the logo. A logo on its own is not the same amount of work as a logo with business cards and social media templates. After listening to what you need we send a written, itemised quote, free of charge.
How long does a logo take?
It depends on the scope and on how quickly you respond. The first options are usually ready within days; with revisions the job can spread over a few weeks. An estimated timescale is given in writing with the quote.
Can I register the logo as a trademark?
Trademark registration is a formal application process separate from design, and is not part of the design service. An originally drawn logo is a sound starting point for that application. Before applying, we recommend having the name and logo checked for similar marks and consulting a trademark attorney.
Can you refresh my existing logo?
Yes. Sometimes a brand-new logo is not needed; simplifying the existing one, redrawing it as a vector and tidying up its colours is enough. For a business that has been known for years, this route keeps the look customers are used to. We can apply the refreshed logo to your website and your digital business card at the same time.
Want to know the price and timeline for Logo Design?
